RdyToGo Web Design, fast WordPress websites, SEO Logo
Throw Away What You Know About Content
RdyToGo Web Design, Marketing, and Branding Myrtle Beach
News post

Throw Away What You Know About Content

Illustration of trash can - RdyToGo throw away what you know about content

In this post

Let’s Get Creative Trust me when I say I’ve been there. As an early writer, it’s clear that decent content doesn’t come easy. You look at other sources and see their perfectly fine-tuned structures. Their engaged comments section is arguing over nothing. Their eloquent (if not at times rambunctious) articles are showing you all the […]

About our web design agency

Our mission is to help entrepreneurs #BetterTheWorld.

We use web design, branding, SEO & marketing, fast static WordPress hosting, business automation systems, and tech and web training to help and empower entrepreneurs to succeed.

The story

Let’s Get Creative

Trust me when I say I’ve been there.

As an early writer, it’s clear that decent content doesn’t come easy.

You look at other sources and see their perfectly fine-tuned structures. Their engaged comments section is arguing over nothing. Their eloquent (if not at times rambunctious) articles are showing you all the easy ways you can improve yourself through their experiences like you were walking in their shoes. They’re the pros.

And you sit there thinking, glancing at your hundred followers,

I can’t write something like this no matter what I try.

It’s not easy. Nothing is ever easy. It takes practice. Yes, I said practice, and that’s how it is.

You get better by physically doing it. Not by thinking about it all day. You sit down, find a well-written article, write a paragraph or two and then try again and again.

You’ll need research, examples, topics of interest, and an initiative to push yourself. It’s all about adapting to what you like. How you like it. And how you want it done.

If you still care enough to improve your content, you’ll want to grab a notepad and make sure you’ve got this practice down in your habits.  I’d recommend using Google Docs if you haven’t tried it yet. It’s very handy.

For now, let’s start with the basics and then we’ll get to the more detailed oriented stuff.

So what makes good content good? 

Do you like those clickbait articles with the creepy photoshop pictures?

If the answer is no, congratulations are due. You are in the majority. That’s harmful content, the kind that you and everyone else should stay away from. Lousy content throws away long-term loyalty for a quick buck. In contrast, well-crafted content keeps readers interested for the long run.

It’s all about keeping a reader engaged and focused on the topic. Conveying that feeling of care and commitment through your words is as important as the way the article is set up.

Make me want to read it.

Make it legible. A block of text is still a block. An uninteresting, unmoving shape that lacks flow. It’s about spacing out and making it seem like less work.

In a market of mobiles, short attention spans, and time constraints. Your words have to be scannable. Broken up with sub-headings and thought-provoking images to demonstrate your point.

“Improve your blog with images.”

Or

“Watch your view count increase with this”

You don’t want to give away the information, just tease it. This concept goes for both main body content and written content like blogs. Persuade the readers, draw them in. Reward them for their efforts by adding a picture or a chart.

Convey it with feeling

Relate to your audience. Show them you’re human too. Give examples they can relate to so that your message has an easier time getting understood.

Have you ever spent hours on end trying to convince a coworker or a friend about how what they think they know is wrong? And yet you’re still baffled that they don’t get it, even after taking the time to analyze why.

That, right there, is an emotional investment. I’ve given you an example that I can relate to that’s vague enough for you to have experienced a very similar circumstance. If a reader has had this connection with the information you’re providing them, then you are doing your content justice.

Let’s get greasy…with slide copies

Okay, hear me out.

This. This thing right here above this sentence. Is known as a “grease slide copy.” It cements a natural occurring statement that braces a reader’s attention to what comes next.

Pretty neat, right?

It’s like a mini sub-heading (sub sub-heading?) that effortlessly glides to the next paragraph. You’ll want to use it just like you would naturally use it. There are all kinds of phrases you can use:

  • Okay, but why?
  • Let me guess
  • Let’s be honest
  • I’ll admit it
  • Okay listen:
  • Isn’t it?
  • Here, let me explain
  • Here’s why
  • This is the best part

Opening closed loops

Now it’s time for more detailed tips.

Remember when I said we were starting with the basics? Now it’s time for some of the more detailed work. This is closing the loop. You’ve made it this far because you wanted to know about the details that were cast aside for later.

Having an open loop entices the readers by letting them know there’s more later by starting with one thing and getting to another later on. Typically you’d want to leave the most crucial stuff last, like the catch to get the reader to stay interested until the very end.

Breaking the Repetition

We’re humans. When we see a pattern, it’s easy to glance over the parts with which we’re already familiar. Just like going online, we learn to drown out all the noise of advertisements. They take away from the focus of what you or I am looking for (if anything at all when I’m bored).

Your paragraphs don’t have to be just noise. Breaking it up will keep the reader from drowning you out. You can do this with testimonials, quotes, callouts, or any other visual method of breaking up the noise.

You can also break this pattern with unexpected text, such as something more passive aggressive.

How to Become A Failing Business

The idea is to catch people off guard by rewording your content. By doing so, you can make them more curious about what the focus of the content is. (Or you know, just insult your audience entirely if they’re into it.)

Include the Reader

Get the reader to open up; you want them to be engaged in your content. Get them interested.

  1. Ask Questions: Give them something to think about, like a narrative plot device that keeps them interested by making them wonder about their situation.
    Which would you rather…
    Have you ever…
    What would you do if…
  2. Allow the reader to be a part of your content: By getting readers to insert themselves into your hypothetical situations, they’re actively involved. They relate and feel similar emotion to what you’re conveying.
  3. Provide an assignment: Give the readers something to do, provide a link or ask them to perform something that they can do. Such as, how to get rid of Adobe Flash

Finally…

Keep it clean and simple.

This may not become an overnight success, but these are some practices you can do to make your content more appealing.

As long as you’re willing to improve, then perhaps your work will shine through to your audience.

Stay Fresh.

You might also enjoy

Graphic Design: Eye Appeal is Buy Appeal

Does good design really have an impact on your bottom line? If so, what can you do to improve your appearance?

RdyToGo Celebrates 6 Years!

From Small Home Business To A Growing Company On February 19, 2016 RdyToGo celebrated it’s sixth anniversary as a successfully expanding business. What started off as a two-man team working from home has grown by leaps and bounds over the past six years. Aside from the amazing custom websites they

Moonrise Solutions + Homestead Solutions

Having a reliable handyman is a must in any home, things break down or changes need to occur to compensate for age. Our client began his business with the goal of helping people in need of reliable home improvement projects. He came to us on two occasions for his different

Top five things people ask about us

The four best reasons to choose us

Our Passion

We all have a reason why we get up in the morning and do what we do. Our passion for helping entrepreneurs #BetterTheWorld is what drives us.

Our Approach

While we could do what everyone else is doing, we choose to set a different bar.  We favor compelling storytelling and high design standards.

Relationship

We are not interested in a quick fling to make profit. Yes, we do need income. But, what we want are long term clients that trust in the process and stable growth.

We are local

We are local and want to work with local people. We are not cutting costs by hiring foreign or remote labor that’s difficult to communicate with.

Our pricing is reasonable

Affordable

We are not the expensive option, nor the cheap option. We provide high quality with competitive prices.

Transparent

People hate surprises. Our billing is clear and you will know what to expect before you are billed.

Flexible

There are many ways to accomplish the same task. We will find something that works with your budget.

We have proven ourselves as trustworthy

Online reviews

Independant reviews on Google are difficult to get and are verified. Our client’s have spoken.

Testimonials

Our client’s have provided written testimonials for our use to prove that we did what was promised.

You can find testimonials on each service page of this website.

Portfolio

See for yourself some samples of our work. You can see and verify the quality of our workmanship.

We would love to talk with you

Phone / Email

Call us at 888-705-3403 or use our contact form. We will respond quickly. You deserve it.

Get Estimate

Get a free estimate for your next project. Our short form has only seven questions.

Get support

We offer paid support and complimentary support for clients with maintenance plans.

Meet us

Let’s meet over an online video call. Get to know us and see if we are good for you.