According to Smashing Magazine, 58% of all website visits in 2018 were from users on mobile devices. This means that in 2019, mobile visitors account for over half of all web pages served. This trend is significant in many ways and at minimum means that having a mobile friendly and responsive website is more important than ever. In fact, having a mobile friendly site is so important that Google ranks it as a leading factor in determining a website’s Search Engine Optimization (SEO) score.
So what does this mean for me and my business? We’re glad you asked. Some businesses are fine with a website and some need an app to handle their user’s additional requests and advanced product or service offerings, however, there is a happy medium between the two former solutions. Enter progressive web apps, which are like a hybrid between custom websites and native apps. They have more to offer than a traditional website and are less involved than shopping for, downloading and signing up for a native app.
Progressive Web App Factors
So how do I know if I need a website, progressive web app or native app? Great question, for most businesses a custom website fits the bill. Especially if the site is mainly informational. For businesses with more advanced offerings, there are a few things to consider:
- Will your customers be returning to use the app frequently?
- Would you like to send push notifications to your users?
- How much is your budget?
To App or Not to App
The final decision – if your customers use your app frequently, you would like to send push notifications to increase retention and you have a sizable, dedicated budget, then a native app may be your best bet. Alternatively, if your customers only return to your site occasionally, you don’t need to send push notifications and you would like a solution that is quick and more affordable, a progressive web app may be what you are seeking. If you are considering a web app or would like more information, feel free to contact RdyToGo today. Here are some examples of progressive web apps.