helping #BetterTheWorld since 2010

:

Persona Building

Marketing (or buyer) personas teach you about your customers showing why they make the decisions they do. Learn how to get them to pick you over your competitor. Gain insight into their distinct mindset and concerns.
Top five questions and answers about RdyToGo

Our primary services

Design

Branding

Marketing

Training

The four best reasons to choose us

Our passion

We all have a reason why we get up in the morning and do what we do. Our passion for helping entrepreneurs #BetterTheWorld is what drives us.

Our approach

While we could do what everyone else is doing, we choose to set a different bar.  We favor compelling storytelling and high design standards.

Relationship

We are not interested in a quick fling to make profit. Yes, we do need income. But, what we want are long term clients that trust in the process and stable growth.

We are local

We are local and want to work with local people. We are not cutting costs by hiring foreign or remote labor that’s difficult to communicate with.

Our pricing is reasonable

Affordable

We are not the expensive option, nor the cheap option. We provide high quality with competitive prices.

Transparent

People hate surprises. Our billing is clear and you will know what to expect before you are billed.

Flexible

There are many ways to accomplish the same task. We will find something that works with your budget.

We have proven ourselves as trustworthy

Online reviews

Independant reviews on Google are difficult to get and are verified. Our client’s have spoken.

Testimonials

Our client’s have provided written testimonials for our use to prove that we did what was promised.

You can find testimonials on each service page of this website.

Portfolio

See for yourself some samples of our work. You can see and verify the quality of our workmanship.

We would love to talk with you

Call/email us

Call us at 888-705-3403 or use our contact form. We will respond quickly. You deserve it.

Get estimate

Get a free estimate for your next project. Our short form has only seven questions.

Get support

We offer paid support or and complimentary support for clients with maintenance plans.

Meet us

Let’s meet on Zoom. Get to know us and see if we are a good fit for you.

Our primary services

Design

Branding

Marketing

Training

The four best reasons to choose us

Our passion

We all have a reason why we get up in the morning and do what we do. Our passion for helping entrepreneurs #BetterTheWorld is what drives us.

Our approach

While we could do what everyone else is doing, we choose to set a different bar.  We favor compelling storytelling and high design standards.

Relationship

We are not interested in a quick fling to make profit. Yes, we do need income. But, what we want are long term clients that trust in the process and stable growth.

We are local

We are local and want to work with local people. We are not cutting costs by hiring foreign or remote labor that’s difficult to communicate with.

Our pricing is reasonable

Affordable

We are not the expensive option, nor the cheap option. We provide high quality with competitive prices.

Transparent

People hate surprises. Our billing is clear and you will know what to expect before you are billed.

Flexible

There are many ways to accomplish the same task. We will find something that works with your budget.

We have proven ourselves as trustworthy

Online reviews

Independant reviews on Google are difficult to get and are verified. Our client’s have spoken.

Testimonials

Our client’s have provided written testimonials for our use to prove that we did what was promised.

You can find testimonials on each service page of this website.

Portfolio

See for yourself some samples of our work. You can see and verify the quality of our workmanship.

We would love to talk with you

Call/email us

Call us at 888-705-3403 or use our contact form. We will respond quickly. You deserve it.

Get estimate

Get a free estimate for your next project. Our short form has only seven questions.

Get support

We offer paid support or and complimentary support for clients with maintenance plans.

Meet us

Let’s meet on Zoom. Get to know us and see if we are a good fit for you.

Meet
Alex
Alex is an amazing and talented DJ. Everybody who hires her is thrilled with her parties. Her work is professional, and she is a hit.
As terrific as Alex is, she has a problem that keeps her up at night.
Problem:

Trouble Getting New Customers

She is not getting enough new customers and doesn’t understand why.

Solution:

Persona Building Service

Persona building taught Alex; (1) who her customers truly are, (2) how they think, and (3) make choices [such as; what DJ to use.]

Result:

Adjusted Marketing Strategy

Alex learned that her customers are actually brides who are looking for wedding receptions and not the college students she was advertising to. Business has now picked up.

Persona Building

What is it?

Here's what Persona Building is

Persona Building is a way to increase sales and improve marketing strategy by learning about your customers. We create a few Personas (sometimes called buyer or customer personas) which are a representation of a real customer characterizing a large portion of your target audience.

The problem Persona Building solves

Marketing Personas help you understand your potential customer base better so that you can convert more sales. You will have insight into what your potential customers are thinking and doing when they solve problems, make purchases, and choose you.
How's it going to
Help You?

Why do you need Persona Building?

With the Persona Building service, you will be able to:

Better Understand Customers

Build a deep understanding and knowledge of your customer’s needs and their solution

Wisely Use Your Budget

Prioritize your investment in your projects, campaigns, and initiatives

Drive Stronger Results

Steer product development by crafting features that aim for the desired results

You’ll be ready to serve your customers and deliver the experience that keeps them coming back for more.

Can you do without Persona Building?

If you already do without the benefits of this service, every aspect of your development process, marketing, and user experience could see a marked improvement with Marketing Personas.

The benefits of

Personas

Buyer Personas Are Important Because:

Make Objective Decisions

Separate opinions from facts. Don't confuse the needs of your customers with your company’s preferences.

More targeted marketing

Know your customers and their perception of your company better. Produce marketing assets that resonate with your readers.

Empathize With Your Customers

Better empathize, visualize and understand what you should be looking for and thinking about with real customers.

Guide Customers Through Journey

Develop a customer journey map with a better understanding of client behaviors and a strategy to guide them throughout all steps.

Gain a Competitive Advantage

Prime your strategy to outperform your competitors. Be more appealing than competitors’ that use generic messaging for everyone.

Realize a Return On Investment

Know what customers are looking for and why. Give them what they want, and they are more likely to purchase your product, resulting in more revenue.

Company-Wide Consistency

There should be consensus about who your highest value customers are. Have a frame of reference for marketing, sales, and all other teams.

Attract Better Quality Leads

Target High-Value Customers (HVC). With a more strategic and personalized plan for each persona. Watch your target clients flow in.

Can you pass
The Quiz?

Test your Persona Building know-how

According to HubSpot, Using marketing personas made websites how many more times more effective and easy to use.

Roll over your answer to see if you are correct.

A.

No more effective

Wrong

B.

2-5 Times More Effective

Correct

C.

6-8 Times More Effective

Wrong

Why do we deserve your
Consideration?

Here's why you should choose us to do Persona Building

Four General reasons to choose us:

Our reason for doing this

We all have a reason why we get up in the morning and do what we do. Our passion for helping entrepreneurs better the world what drives us.

Our avant-garde approach

While we could do what everyone else is doing, we choose to set a new bar. We favor compelling storytelling and high design standards.

Our strong relationships

We are not interested in a quick fling to make profit. Yes, we do need income. But, what we want are long term clients that trust in stable growth.

Our Local Team

We want to work with local people. Not cut costs by hiring foreign or remote labor that's difficult to communicate with. Our team members are all located in the US.

A specific
Reason
Marketing personas are about more than identifying your target customers. When built right they include useful info like technographics, are free of bias, show emotive context, and target high-value leads you want as customers.
Hear What Our Clients
Have To Say

Our Persona Building Clients Love Us. But Don't Take Our Word For It

All the reviews listed here come from Google and Facebook’s review systems.
Lawn Dawg Yard Services
Lawn Dawg Yard Services
Read More
Very good peoples and they do great work. Brent and Kevin were our very first customers and we began a solid relationship with them from day one. I highly recommend this team to service your needs. Thank you guys for doing what we needed to start our business and drive for success!
Jack Baldwin
Jack Baldwinjack.baldwin.35574
Read More
This company is by far the best choice we have made in building our company! Customer care is a concern they take very seriously
Candace Howell
Candace Howell
Read More
The Rdy To Go team did an amazing job assisting me with the new development, design, and transition of a client website. They were easy to work with, caring, fast, and extremely responsive. They are in my opinion the best web company to work with in the Myrtle Beach area. Thank you to Kevin, Brett, and the team for the seamless transition and amazing service. Did I mention how COOL the new website is. Wonderful!
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What's our
process?

Here's how we do the Persona Building service

No matter how much you involve us on this all-important stage in your business’ growth, we use a flexible process that moves the project forward. Here are milestones that we aim to achieve along the way.

How much help
do you need?

We can fit into your Persona Building project as little or much as you need

Training

Minimal involvement

Are you a “Do It Yourselfer?” We totally get it. Our mission is to empower entrepreneurs to better the world. We offer training with our “Pro-How” Training service.

Consultation

Minimal involvement

Still in planning? It is important to get all the details right before making the leap. We are more than happy to offer our consultation services.

Extra Help

Moderate involvement

Have a team and just need help? We can be that extra staff needed to drive the project forward. Contact us about joining and completing your project.

Full Project

Complete involvement

Need us to take care of everything? That’s great, this is our specialty and we want to see you better the world. Contact us about handling the whole project.