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<title>RdyToGo</title>
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<link>https://rdytogo.com</link>
<description>Web Design, Branding & Marketing in Myrtle Beach</description>
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<item>
<title>How much does a website cost in 2024?</title>
<link>https://rdytogo.com/news/how-much-does-a-website-cost-in-2024/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Thu, 02 May 2024 20:41:06 +0000</pubDate>
<category><![CDATA[Press Release]]></category>
<category><![CDATA[Website Design]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=22947</guid>
<description><![CDATA[<p>Have prices changed in 2024? The costs of living have gone up. Has this had an impact on web deign? The cost of building a website will change depending on various factors. These factors include the website's complexity, functionality, and the development team you work with.</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/how-much-does-a-website-cost-in-2024/">How much does a website cost in 2024?</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<p>As we approach 2024, the cost of building a website will change depending on various factors. These factors include the website’s complexity, functionality, and the development team you work with.</p>
<p>The overall cost of designing a website can range from a few thousand dollars to more than ten thousand dollars. For instance, a simple website with basic functionalities such as a landing page can cost between $2500 and $6,000. On the other hand, a complex website (one that requires advanced features, multiple pages, and intricate design) with advanced functionality such as e-commerce, social media integration, and custom design can cost between $12,000 and $50,000.</p>
<p>One critical factor influencing the cost of website building is its design and functionality. Opting for a simpler, template-based design can often be more cost-effective, especially if your website’s primary purpose is providing information. However, investing in a custom-designed website, despite being more expensive, can offer greater flexibility and a unique user experience tailored to your needs. This can significantly improve your online marketing presence and user engagement, making it a worthwhile investment.</p>
<p>The third factor is the website’s functionality. Websites that require advanced functionalities such as e-commerce (including shopping carts, product listings, and secure payment gateways), social media integration (such as live feeds, sharing buttons, and social media account logins), and custom forms (like complex contact forms, surveys, or registration forms) will cost more than simple websites. Additionally, the more complicated the functionality, the more expensive the website.</p>
<p>When choosing a development team, it’s essential to consider the value they bring to your website. While experienced teams may charge more, their track record of building high-quality websites can be a significant asset. By working with a professional team, you can ensure that your website meets your specific needs and is of the highest quality, which is crucial for your business’s online success. This reassurance in the quality of your website can be a valuable peace of mind for your business.</p>
<p>In conclusion, the cost of building a website in 2024 will vary depending on several factors. You can expect to pay between $2500 and $6,000 for a simple website. However, if you need a complex website with advanced functionalities, you can expect to pay between $12,000 and $50,000. This wide range of costs should give you a clear idea of what to expect and help you prepare your budget accordingly. Remember, the cost of building a website will depend on your specific needs and the development team you choose to work with.</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/how-much-does-a-website-cost-in-2024/">How much does a website cost in 2024?</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Habitat For Humanity</title>
<link>https://rdytogo.com/news/habitat-for-humanity-of-horry-county/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Wed, 16 Dec 2020 17:53:44 +0000</pubDate>
<category><![CDATA[Client Project]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=17049</guid>
<description><![CDATA[<p>Habitat For Humanity is a non-profit organization dedicated to providing housing to those in need in the Horry County area. Their goal is to create life-changing events by empowering volunteers to give back to their community. Homeownership is their number one mission, believing that everyone deserves a roof over their heads. Visit website</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/habitat-for-humanity-of-horry-county/">Habitat For Humanity</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<p>Habitat For Humanity is a non-profit organization dedicated to providing housing to those in need in the Horry County area. Their goal is to create life-changing events by empowering volunteers to give back to their community. Homeownership is their number one mission, believing that everyone deserves a roof over their heads.</p>
<p><a href="https://habitathorry.org/" target="_blank" rel="noopener">Visit website</a></p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/habitat-for-humanity-of-horry-county/">Habitat For Humanity</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Champs Bar & Grill</title>
<link>https://rdytogo.com/news/champs-bar-grill/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Fri, 04 Sep 2020 17:44:55 +0000</pubDate>
<category><![CDATA[Client Project]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=16796</guid>
<description><![CDATA[<p>Champs Bar & Grill is where its at if you want sports and good food. They’re known for their premium hotdogs, customized to your choice. With over 100 toppings to choice from, you can never get bored with what you eat whenever you go. Visit the website</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/champs-bar-grill/">Champs Bar & Grill</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<p>Champs Bar & Grill is where its at if you want sports and good food. They’re known for their premium hotdogs, customized to your choice. With over 100 toppings to choice from, you can never get bored with what you eat whenever you go.</p>
<p><a href="https://champsmb.com/" target="_blank" rel="noopener">Visit the website</a></p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/champs-bar-grill/">Champs Bar & Grill</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Doesn’t Matter Bar</title>
<link>https://rdytogo.com/news/doesnt-matter-bar/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Fri, 04 Sep 2020 17:44:30 +0000</pubDate>
<category><![CDATA[Client Project]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=16794</guid>
<description><![CDATA[<p>Doesn’t Matter Bar is a place where it doesn’t matter where you’re from or who you are, you’re always welcome. Anything goes with Doesn’t Matter Bar with their wide selection of food, drinks, and weekly specials. Grab a friend and join the fun, there’s plenty of games and sports to watch while you’re having fun. […]</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/doesnt-matter-bar/">Doesn’t Matter Bar</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<content:encoded><![CDATA[
<p>Doesn’t Matter Bar is a place where it doesn’t matter where you’re from or who you are, you’re always welcome. Anything goes with Doesn’t Matter Bar with their wide selection of food, drinks, and weekly specials.</p>
<p>Grab a friend and join the fun, there’s plenty of games and sports to watch while you’re having fun.</p>
<p><a href="https://doesntmatterbarandgrill.com/" target="_blank" rel="noopener">Visit the website</a></p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/doesnt-matter-bar/">Doesn’t Matter Bar</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Palmetto Literacy Council</title>
<link>https://rdytogo.com/news/palmetto-literacy-council/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Fri, 04 Sep 2020 17:44:13 +0000</pubDate>
<category><![CDATA[Client Project]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=16785</guid>
<description><![CDATA[<p>Palmetto Literacy Council is a non-profit organization dedicated to teaching literacy to children, students, and adults who are in need of proper reading and writing. They are a local South Carolina organization that works hard to bring up the reading standards for the state and spread the word about the issues around adult illiteracy. Visit […]</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/palmetto-literacy-council/">Palmetto Literacy Council</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<content:encoded><![CDATA[
<p>Palmetto Literacy Council is a non-profit organization dedicated to teaching literacy to children, students, and adults who are in need of proper reading and writing. They are a local South Carolina organization that works hard to bring up the reading standards for the state and spread the word about the issues around adult illiteracy.</p>
<p><a href="https://palmettoliteracy.org/" target="_blank" rel="noopener">Visit the website</a></p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/palmetto-literacy-council/">Palmetto Literacy Council</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Global Office Furniture</title>
<link>https://rdytogo.com/news/global-office-furniture/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Fri, 04 Sep 2020 17:15:55 +0000</pubDate>
<category><![CDATA[Client Project]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=16782</guid>
<description><![CDATA[<p>Global Office Furniture is one of the largest providers for office chairs and furniture in the Myrtle Beach area. They provide high-quality products and exceptional customer service to their clients nationwide. With many years of experience, they know how to meet a company’s needs of all sizes. Visit the website</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/global-office-furniture/">Global Office Furniture</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<content:encoded><![CDATA[
<p>Global Office Furniture is one of the largest providers for office chairs and furniture in the Myrtle Beach area. They provide high-quality products and exceptional customer service to their clients nationwide. With many years of experience, they know how to meet a company’s needs of all sizes.</p>
<p><a href="https://globalofficefurniture.com/" target="_blank" rel="noopener">Visit the website</a></p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/global-office-furniture/">Global Office Furniture</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Swift Creek Homes</title>
<link>https://rdytogo.com/news/swift-creek-homes/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Tue, 03 Mar 2020 20:17:42 +0000</pubDate>
<category><![CDATA[Client Project]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=15691</guid>
<description><![CDATA[<p>Swift Creek Homes designs and builds high quality, custom built homes for anyone living in the Myrtle Beach area. They stick with their clients from beginning to end, guiding them through every step of the process. The owners, Josh and Ethan, are dedicated to their honest, hard work who value their clients’ interests. Visit website</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/swift-creek-homes/">Swift Creek Homes</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<content:encoded><![CDATA[
<p>Swift Creek Homes designs and builds high quality, custom built homes for anyone living in the Myrtle Beach area. They stick with their clients from beginning to end, guiding them through every step of the process. The owners, Josh and Ethan, are dedicated to their honest, hard work who value their clients’ interests.</p>
<p><a href="https://swiftcreekhomes.com/" target="_blank" rel="noopener">Visit website</a></p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/swift-creek-homes/">Swift Creek Homes</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Is A Progressive Web App Right For My Business?</title>
<link>https://rdytogo.com/news/is-a-progressive-web-app-right-for-your-business/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Tue, 11 Jun 2019 21:27:02 +0000</pubDate>
<category><![CDATA[App UI & UX Design]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=7460</guid>
<description><![CDATA[<p>There are compelling reasons to support both having and not having an app. In this article we will dive into the possibilities and shed some light on important factors regarding this crucial desision.</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/is-a-progressive-web-app-right-for-your-business/">Is A Progressive Web App Right For My Business?</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
]]></description>
<content:encoded><![CDATA[<p>According to <a href="http://smashingmagazine.com" target="_blank" rel="noopener noreferrer">Smashing Magazine</a>, 58% of all website visits in 2018 were from users on mobile devices. This means that in 2019, mobile visitors account for over half of all web pages served. This trend is significant in many ways and at minimum means that having a mobile friendly and responsive website is more important than ever. In fact, having a mobile friendly site is so important that Google ranks it as a leading factor in determining a website’s Search Engine Optimization (SEO) score.</p>
<p>So what does this mean for me and my business? We’re glad you asked. Some businesses are fine with a website and some need an app to handle their user’s additional requests and advanced product or service offerings, however, there is a happy medium between the two former solutions. Enter progressive web apps, which are like a hybrid between custom websites and native apps. They have more to offer than a traditional website and are less involved than shopping for, downloading and signing up for a native app.</p>
<h3>Progressive Web App Factors</h3>
<p>So how do I know if I need a website, progressive web app or native app? Great question, for most businesses a custom website fits the bill. Especially if the site is mainly informational. For businesses with more advanced offerings, there are a few things to consider:</p>
<ol>
<li>Will your customers be returning to use the app frequently?</li>
<li>Would you like to send push notifications to your users?</li>
<li>How much is your budget?</li>
</ol>
<h3>To App or Not to App</h3>
<p>The final decision – if your customers use your app frequently, you would like to send push notifications to increase retention and you have a sizable, dedicated budget, then a native app may be your best bet. Alternatively, if your customers only return to your site occasionally, you don’t need to send push notifications and you would like a solution that is quick and more affordable, a progressive web app may be what you are seeking. If you are considering a web app or would like more information, feel free to <a href="https://rdytogo.com/contact-us/">contact</a> RdyToGo today. Here are some examples of <a href="https://www.simicart.com/blog/progressive-web-apps-examples/" target="_blank" rel="noopener noreferrer">progressive web apps</a>.</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/is-a-progressive-web-app-right-for-your-business/">Is A Progressive Web App Right For My Business?</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>RdyToGo Celebrates its 9th Year of Business</title>
<link>https://rdytogo.com/news/rdytogo-celebrates-its-9th-year-of-business/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Wed, 20 Feb 2019 19:43:33 +0000</pubDate>
<category><![CDATA[Press Release]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=6270</guid>
<description><![CDATA[<p>February 2019 marked a special day in the history of the RdyToGo - Web Design, Branding, and Marketing Agency, as our team celebrates the 9th year of business and look forward to many more.</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/rdytogo-celebrates-its-9th-year-of-business/">RdyToGo Celebrates its 9th Year of Business</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<p>“It is hard to believe that nine years ago, all RdyToGo was was an idea and a business license. The whole company operated from a desk in the corner of my bedroom. And now we have grown into a team of 10 people with two studios and over 130 clients,” said Kevin Young, a Partner and Technical Director at RdyToGo. “We hope to continue celebrating many more years, great clients, and terrific staff. Thanks to everyone for supporting this dream and helping to grow it into the success story it has been and will be!”</p><p>On February 19, 2019, RdyToGo held its anniversary party with its staff and family members at the Doesn’t Matter Bar and Grill in Carolina Forest, South Carolina. It is a tradition for RdyToGo anniversary parties to have a Star Trek-themed cake. This year, RdyToGo again hired April Cripps to bake the stellar cake for the recurring event.</p><p>A touching slideshow showcased achievements and fun moments over the company’s life. “I love the slide of Brett wearing a neck pillow over his head. He wasn’t too happy that the photo made it into the show, but it shows the kind of relationship our team has, and it was hilarious,” said Kevin Young.</p><p>RdyToGo wishes to thank everyone for their continued support and patronage over the years.</p> </div>
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<img fetchpriority="high" decoding="async" width="800" height="600" src="https://rdytogo.com/wp-content/uploads/2019/02/2-2019-Team-1024x768.jpg" class="attachment-large size-large wp-image-6271" alt="The RdyToGo Team. Staff members from left to right; Brett, Josh, Derek, Nikki, Devin, Jeremy, Chris, Linda, Kevin, and Casey." srcset="https://rdytogo.com/wp-content/uploads/2019/02/2-2019-Team-1024x768.jpg 1024w, https://rdytogo.com/wp-content/uploads/2019/02/2-2019-Team-300x225.jpg 300w, https://rdytogo.com/wp-content/uploads/2019/02/2-2019-Team-768x576.jpg 768w, https://rdytogo.com/wp-content/uploads/2019/02/2-2019-Team.jpg 1776w" sizes="(max-width: 800px) 100vw, 800px" /> <figcaption class="widget-image-caption wp-caption-text">The RdyToGo Team. Staff members from left to right; Brett, Josh, Derek, Nikki, Devin, Jeremy, Chris, Linda, Kevin, and Casey.</figcaption>
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<p>The post <a rel="nofollow" href="https://rdytogo.com/news/rdytogo-celebrates-its-9th-year-of-business/">RdyToGo Celebrates its 9th Year of Business</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Curtains Closed on Sensitive Info</title>
<link>https://rdytogo.com/news/curtains-closed-on-sensitive-info/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Thu, 06 Dec 2018 17:42:30 +0000</pubDate>
<category><![CDATA[Press Release]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=5657</guid>
<description><![CDATA[<p>In this breach-heavy world of modern cybersecurity, you can never be protected enough. What can you do to protect yourself? Is security a one-and-done kind of thing?</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/curtains-closed-on-sensitive-info/">Curtains Closed on Sensitive Info</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<h2><strong>Curtains Closed on Sensitive Info</strong></h2>
<p><span style="font-weight: 400;">You’ve probably heard a lot about data breaches in the news, with almost every big company getting hacked. But what is this data that was revealed exactly? Where is the line drawn between public and sensitive information? And what measures can you take to ensure you’re less at risk to divulging too much of your clients’ personal data?</span></p>
<p><span style="font-weight: 400;">Here at RdyToGo, we handle all kinds of sensitive data needs, from clients in the medical field to e-commerce solutions, and we know the kind of security this information needs. Legal fines for breaches can prove immensely costly, and nobody wants to tangle in a months or years-long court battle over improper network standards.</span></p>
<p><span style="font-weight: 400;">If you handle anything you can even begin to see as sensitive data, even if it’s not yet on the level of credit card numbers and SSNs, don’t hesitate and don’t be unprepared. Today, we’ll tell you what you should look out for in the information you’re gathering, and how you can carefully handle it.</span></p>
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<h2><strong>What They Don’t Want You To See</strong></h2>
<p><span style="font-weight: 400;">First thing first, it’s important to know what kind of information is legally considered sensitive. This can often depend on the state or jurisdiction, but there are clear patterns. Social Security Numbers and credit cards are the major players – this information is often targeted and used maliciously.</span></p>
<p><span style="font-weight: 400;">However, in many places, even phone numbers and addresses can be considered sensitive data – and you will certainly get unhappy clients if you let info like this slip.</span></p>
<p><span style="font-weight: 400;">In addition, in accordance with the Health Insurance Portability and Accountability Act (HIPAA), any medical information and patient history you have to deal with is considered sensitive data.</span></p>
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<h2><strong>Are You Protected?</strong></h2>
<p><span style="font-weight: 400;">So, how can you make sure nobody gets their hands on this difficult kind of data?</span></p>
<p><span style="font-weight: 400;">Obviously, your internal network structure is going to need proper security protocols, but that’s not the only thing you need to worry about.</span></p>
<p><span style="font-weight: 400;">While internet hackers and poor security can undo you, don’t forget about your physical access ports. Quite a lot of data can be harvested by someone simply plugging a USB port somewhere they shouldn’t have.</span></p>
<p><span style="font-weight: 400;">Securing your machines physically, keeping them in enclosed, locked racks, or a highly secure server room, is critical for keeping data where it’s supposed to be. </span></p>
<p><span style="font-weight: 400;">Also, make sure that the only people who can access it are the people that absolutely need it. Restrict passwords and authorization to the barest minimum possible number of people, to lower the risk that one of them might decide to turn an illegal profit, or simply makes a mistake.</span></p>
<p><span style="font-weight: 400;">In this breach-heavy world of modern cybersecurity, you can never be protected enough. So get yourself a network security expert as soon as you can, and keep valuable data out of the hands of hacker!</span></p>
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<p>The post <a rel="nofollow" href="https://rdytogo.com/news/curtains-closed-on-sensitive-info/">Curtains Closed on Sensitive Info</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Email Marketing – Avoid a Blast From the Past</title>
<link>https://rdytogo.com/news/email-marketing-avoid-a-blast-from-the-past/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Mon, 05 Nov 2018 19:54:21 +0000</pubDate>
<category><![CDATA[Press Release]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=5594</guid>
<description><![CDATA[<p>There is a fine line between emails people will read and those that land in the trash or spam boxes. What can you do to send a message people will read?</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/email-marketing-avoid-a-blast-from-the-past/">Email Marketing – Avoid a Blast From the Past</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<h2>Email Marketing – Avoid a Blast from the Past</h2>
<p>Think about the worst email experience you’ve ever had for a minute. Surely you know the hassle of sifting through your inbox for an important message, only to be bombarded with notice after notice from services you’ve used only once or twice.</p>
<p>Now tell me – do you want to be the kind of person who sends all these emails that nobody ever reads?</p>
<p>You can’t afford to waste time on email marketing that just gets dumped straight in the trash. A customer’s inbox is some of the most valuable but highly competitive space out there. You’re basically in their personal space, and people either don’t bother reading it or keep it excessively clean.</p>
<p>So how should you handle your email strategy?</p></div>
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<h2>Keep It Important</h2>
<p>Any email your audience reads should signify something relevant and interesting to them. For some customers, this might not be anything – many people only use a service once or twice, or even not at all after signing up. Your job isn’t to spam them with twelve messages every day reminding them you exist. That’s a one-way ticket to the unsubscribe button or a spam filter.</p>
<p>What you should instead think about is this – what about this email will engage our customers to keep connected to you, and hopefully decide you’re worth their money?</p>
<p>The answer is a simple pitch, something you only need to send once, maybe adding to inboxes once every week or two. It should be something important and crucial to anyone who’s ever used your service. The casual subscriber doesn’t need to hear every change or event you ever go through – that’s for the people who are already engaged in your community.</p>
<p>A good rule of thumb is that you shouldn’t send emails more often than people are actually logging in to your service. If they haven’t touched your website in over six months, it’s definitely time to remove them altogether from your mailing list.</p></div>
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<h2>Smarter Software</h2>
<p>When you have a lot of information on what your mailing list’s demographics are, you should make good use of that, especially if your line of products is large and diverse. For example, if you sell anything and everything related to the beach, senior citizens are probably not going to care about your top of the line surfboards, and the young likely are going to ignore your water-proof mobility equipment.</p>
<p>Look into email segmentation as a solution, especially if you’re using dedicated email marketing software. With this, you can split up who sees what emails based on any number of demographic factors. That way, you can make sure you’re marketing to people actually in the market.</p>
<p>You may think email marketing is getting obsolete in today’s multi-faceted digital world. But people are still checking their inboxes. It’s just become a space you need to be smarter to sell with.</p>
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<p>The post <a rel="nofollow" href="https://rdytogo.com/news/email-marketing-avoid-a-blast-from-the-past/">Email Marketing – Avoid a Blast From the Past</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<title>Graphic Design: Eye Appeal is Buy Appeal</title>
<link>https://rdytogo.com/news/graphic-design-eye-appeal-is-buy-appeal/</link>
<dc:creator><![CDATA[Web Admin]]></dc:creator>
<pubDate>Wed, 22 Aug 2018 16:16:42 +0000</pubDate>
<category><![CDATA[Press Release]]></category>
<guid isPermaLink="false">https://rdytogo.com/?p=5542</guid>
<description><![CDATA[<p>Does good design really have an impact on your bottom line? If so, what can you do to improve your appearance?</p>
<p>The post <a rel="nofollow" href="https://rdytogo.com/news/graphic-design-eye-appeal-is-buy-appeal/">Graphic Design: Eye Appeal is Buy Appeal</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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<div class="textwidget"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-5548" src="https://i2.wp.com/rdytogo.com/wp-content/uploads/2018/08/August-22nd-2018-01.jpg?resize=1140%2C597&ssl=1" alt="" width="1140" height="597" data-recalc-dims="1" srcset="https://rdytogo.com/wp-content/uploads/2018/08/August-22nd-2018-01.jpg 2561w, https://rdytogo.com/wp-content/uploads/2018/08/August-22nd-2018-01-300x157.jpg 300w, https://rdytogo.com/wp-content/uploads/2018/08/August-22nd-2018-01-768x402.jpg 768w, https://rdytogo.com/wp-content/uploads/2018/08/August-22nd-2018-01-1024x536.jpg 1024w" sizes="(max-width: 1140px) 100vw, 1140px" /></div>
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<div class="textwidget"><span style="font-weight: 400;">Marketing will keep your company afloat, pure and simple. Your company could have quality services head and shoulders above competitors. However, if nobody knows who you are and nobody likes the look of what you’re showing them, you won’t be making any money.</span></p>
<h2></h2>
<p><span style="font-weight: 400;">Your promotional materials are the face you give to the public. Business cards, brochures, flyers, billboards, and most importantly your website. When your organization grows to include all of these things, you’ll need to decide what your overall public image is.</span></p>
<h2></h2>
<p><span style="font-weight: 400;">That’s where a marketing agency can step in and help! We’ll work with you to make sure your clients remember what your company’s about. Here are just a few tips to keep in mind for your design motifs.</span></div>
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<h2><span style="font-weight: 400;">How Important Is My Logo?</span></h2>
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<div class="textwidget"><span style="font-weight: 400;">Whenever logos come up, people tend to think they need to get the next ‘Nike swoosh’ to escalate their company. Your logo is powerful, but it isn’t magic! You’ll want it to be smart and distinctive but capture what you do. </span></p>
<p><span style="font-weight: 400;">Too simple and abstract, and it doesn’t say anything – plus, you risk if someone else has had that idea before you.</span></p>
<p><span style="font-weight: 400;">Too complex, and nobody can remember it. That’s not to say it can’t be ornate, but it has to come together into something understandable. A lion emblem is a good example of this: styling on the mane can be very elaborate and complex to get across a regal feel, but it’s ultimately a lion and people will remember it by that.</span></div>
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<h2><span style="font-weight: 400;">Colorful Experience</span></h2>
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<div class="textwidget"><span style="font-weight: 400;">It’s well known even outside designers that certain colors convey certain feelings. Blue is calm and professional, orange is vibrant and lively, red is strong and passionate. While this is useful to keep in mind, it’s nowhere near a hard and fast rule. What colors you re-use in your designs are not as important as how you use them!</span></p>
<h2></h2>
<p><span style="font-weight: 400;">The key is balance and moderation. It’s tempting to get a vivid and color-filled website or business card, but the end result is often hard to read…not to mention expensive, since that uses up costly ink!</span></p>
<h2></h2>
<p><span style="font-weight: 400;">Always keep in mind to never have elements of similar brightness and colorful natures next to or on top of each other. Bright red next to bright blue, even though they are different colors, will make your material hard to follow, or difficult to read if there’s text involved. Light text on vivid dark backgrounds, or vice versa, will make sure your website or magazine is enjoyable to read!</span></div>
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<h2><span style="font-weight: 400;">Keeping it Consistent</span></h2>
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<div class="textwidget"><span style="font-weight: 400;">If you’re just starting out in building up your design scheme, you’ll want to make sure your materials share common elements. Every visual from your company should look like it’s part of a family, so to speak, so it’ll build a connection in your client’s mind.</span></p>
<h2></h2>
<p><span style="font-weight: 400;">They see your business card, and remember your website, which comes back to them when you put up a billboard. How all these fit together will build up your brand into a unified whole. Later, when you expand, you can experiment with changing your materials to more be about a unifying message, with design elements complementing it, but that’s for another article.</span></p>
<h2></h2>
<p><span style="font-weight: 400;">In short, make sure accents are similar across all your materials. Don’t use a wavy border on your business card when your website’s more square and boxy in appearance, as an example.</span></p>
<h2></h2>
<p><span style="font-weight: 400;">So, to recap: don’t worry too much about the ‘perfect’ logo, make sure you’re not going overboard with the colors, and think about every design you get made as part of the same thing.</span></p>
<h2></h2>
<p><span style="font-weight: 400;">If you remember these guidelines, you’re well on your way to understanding graphic design more than most of your competitors!</span></div>
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<p>The post <a rel="nofollow" href="https://rdytogo.com/news/graphic-design-eye-appeal-is-buy-appeal/">Graphic Design: Eye Appeal is Buy Appeal</a> appeared first on <a rel="nofollow" href="https://rdytogo.com">RdyToGo</a>.</p>
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